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This company wants to totally change the way you sell your house

Ely Portillo, The Charlotte Observer on

Published in Home and Consumer News

CHARLOTTE, N.C. -- Sean Black thinks selling your house and buying a new one should be as easy as trading in a used car at the dealership.

Black, one of the founders of real estate information giant Trulia, is the CEO of, an online sales platform that's launching in Charlotte this week. The company, which got its start in Atlanta, is offering a different spin on real estate sales, one that the company hopes will slash costs and cut out some of the real estate agents people are used to using.

"It seems odd now, or maybe hard to imagine, but I think in five years it will be hard to imagine the way it is now," said Black, in an interview Tuesday in Charlotte. In Atlanta, has facilitated more than 2,000 transactions since starting in 2016. Charlotte is the company's second market as part of a planned national expansion.

The company is geared towards buyers who need to sell their house to afford the next one, a majority of the market.

Here's what does:

--When a homeowner wants to sell, they plug in their information and get an estimate of its worth online, using the same sort of data that Trulia and Zillow have compiled. An inspector comes out and confirms the price with an in-person visit.

--Sponsored Video--

--Then, helps the seller find their next house. The company buys it, with cash, and relocates the seller. then fixes up the old house as needed, markets it, sells the house and settles up with the original owner.

--Because makes all-cash bids on the houses it purchases for home-sellers, Black said the company is often able to win bidding wars -- a critical selling point in tight real estate markets where there's not enough inventory to meet demand.

"We're not contingent on a mortgage or your house selling," said Black. "We're a sure thing."

The company pays agents a salary plus bonuses, not the standard commission structure. recently raised $33 million in venture funding, and has partnered with banks and other financial institutions to handle its debt, Black said.


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