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No one knew secret behind Ford's Mustang Mach-E, Bronco Sport — until now

Phoebe Wall Howard, Detroit Free Press on

Published in Automotive News

The Bronco Sport wasn't in the original plan at Ford.

It started out as a boxy, bland, nondescript, unmemorable small SUV .

Definitely not part of a legendary Bronco family.

And the Mustang Mach-E SUV was initially going to be a cautious toe in the water for an automaker debuting its first all-electric vehicle. It was conceived to help meet fuel economy targets for the company.

Now each SUV has a waiting list.

Owners of the 2021 Bronco Sport report being treated like Hollywood royalty. And the impressive off-road driving features have been designed to challenge Jeep and live up to the qualities that make the Bronco one of the most valuable collector cars in history.

 

Buyers are clamoring for the Mach-E; a dealer in California reported 40 orders in a single night. It, too, had to meet the power and driving experience of a nameplate that has come to define the company.

This is the secret story of tearing up designs and going for broke.

No one knew

The dramatic change in direction began 3 1/2 years ago with no public discussion.

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