DETROIT -- The redesigned 2021 Ford F-150, America's best-selling pickup truck in history, made its public debut Thursday evening during an online prerecorded celebration hosted by actor Denis Leary at the Willow Run plant and streamed on YouTube, Facebook and Twitter.
"There's nothing more all-American than a truck that helps you get the job done," Leary said during opening remarks. "The best just got even better when America needs it most."
Consumers will see the popular vehicle in showrooms later this year. It is the first complete redesign of the F-150 since the 2015 model year.
"We've been helping make America go for 117 years, and we're not going to stop now," said Jim Farley, Ford chief operating officer, who opened the pre-reveal message.
And CEO Jim Hackett added, "We're ready to help America tackle big challenges."
Ford engineers describe the new F-150 as the toughest, most productive and most powerful pickup in its class -- designed with its millions of loyal consumers at the center.
"Ford took very few risks with this truck, changed very little. They tuned it," said Eric Noble, one of the world's top automotive design consultants. "They didn't need to take big risks."
He compared the F-150 interior to a luxurious Bentley Mulsanne that starts at $310,000.
When you're the top-selling pickup truck since the beginning of time, no one demands big change, said Noble, president of The CarLab in Orange County, Calif. And this latest redesign feels like polishing a diamond.
The F-150 and its F-Series siblings make up about one of every 16 vehicles sitting in a work or home driveway in the U.S., according to a Boston Consulting Group analysis in 2020.