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Chevrolet unveils newly designed Suburban, Tahoe, sold in more trim levels

Jamie L. LaReau, Detroit Free Press on

Published in Automotive News

General Motors revealed the newly designed 2021 Chevrolet Suburban and Chevrolet Tahoe full-sized SUVs Tuesday evening in Detroit.

The SUVs are bigger than previous models for more people and cargo and will be sold in twice as many trim levels.

GM also laid out its plans to upgrade the factory where the vehicles are assembled as part of a $1.4 billion investment.

"The reason we invested in all of that and worked so hard on these all-new versions of the SUVs is because we are here to win," said GM President Mark Reuss at Tuesday night's unveiling of the new vehicles to the media. "These changes will ensure the Tahoe and Suburban will set the pace for many years to come."

Reuss said the new Tahoe and Suburban will dominate the segment primarily through customer loyalty to the brand and the vehicles. He noted he grew up being "hauled around" in one and his grandfather drove a Suburban school bus in a small rural town.

Still, "With an increasing number of SUVs on the market, we knew the all-new Tahoe and Suburban needed to reach higher than ever," said GM Vice President of Global Product Programs Tim Herrick. "We transformed Tahoe and Suburban to offer all-new technologies and features and deliver a better driving experience."

 

Both vehicles will go on sale in the middle of next year in North America, GM said.

The new SUVs join new Chevrolet Silverado and Silverado Heavy Duty pickups to complete the redesign of Chevrolet's full-size pickup and SUV lineup within 24 months, and are key to Chevrolet's sales.

"We've taken what people love about these pioneering SUVs and made them even better -- adding more room for people and cargo, more advanced technology and an unrivaled driving experience," said Barry Engle, GM's president of North America.

SUV sales

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