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Why optimism is up in the auto industry despite lower January sales

Phoebe Wall Howard, Detroit Free Press on

Published in Automotive News

Volkswagen Group, which includes Audi and Porsche, had the highest average transaction price with $42,243, followed by GM with $40,313 and Ford with $40,156. Prices do not include applied consumer incentives.

Here's how each individual automaker fared in January sales, compared with a year earlier:

General Motors

Up 1.3 percent

GM sold 198,548 vehicles to U.S. customers in January. The company's flagship Chevrolet brand posted a 5 percent increase, powered by a 14.5 percent rise in sales of the Silverado full-size pickup truck to 40,716. The Colorado midsize pickup also recorded a rise of 24.9 percent to 8,011.

But Cadillac's slump continued, as the luxury brand fell 3.9 percent. The GMC brand was down 11.4 percent and Buick rose 4 percent.

 

Ford

Down 6.6 percent

Ford sold 161,143 vehicles for the month. The company's namesake brand was down 5.6 percent to 154,733, while the luxury Lincoln brand plunged 27 percent to 6,410.

More than four in five Ford vehicles sold were pickups, vans, crossovers or SUVs. Passenger-car sales plummeted 23 percent.

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