That didn't take long.
It's barely been two weeks since Idaho regulators said they would allow the sale of health insurance that does not meet all of the Affordable Care Act's requirements -- a controversial step some experts said would likely draw legal scrutiny and, potentially, federal fines for any insurer that jumped in.
On Wednesday, Blue Cross of Idaho unveiled a menu of new health plans that break with federal health law rules in several ways, including setting premiums based on applicants' health.
"We're trying to offer a choice that allows the middle class to get back into insurance coverage," said Dave Jeppesen, the insurer's executive vice president for consumer health care.
The firm filed five plans to the state for approval and hopes to start selling them as soon as next month.
The Blue Cross decision ups the ante for Alex Azar, the Trump administration's new Health and Human Services secretary. Will he use his authority under federal law to compel Idaho to follow the ACA and reject the Blues plans? Or will he allow state regulators to move forward, perhaps prompting other states to take more sweeping actions?
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At a congressional hearing Wednesday, even as Blue Cross rolled out its plans, Azar faced such questions.
"There are rules. There is a rule of law that we need to enforce," Azar said. Observers noted, however, he did not specifically indicate whether the federal government would step in.
Robert Laszewski, a consultant and former insurance industry executive, thinks it should.
"If Idaho is able to do this, it will mean other ... states will do the same thing," he said. "If a state can ignore federal law on this, it can ignore federal law on everything."