Uber has said its new cannabis delivery service will attract more Canadian adults to turn to safe, legal weed, which will ultimately help the country wrest sales away from the illicit market. What’s Next? Uber Expressed Interest In The Cannabis Space Last Year
This is not the first time Uber has explored the advantages and opportunities in the cannabis space. Last year, Uber hired cannabis advertiser Fyllo to help it target cannabis consumers when marketing its food delivery services, Bloomberg reported.
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“A cannabis consumer is younger than the normal consumer, has more disposable income; they are busier than most, they are working all the time, exercising all the time, going on adventures all the time,” Travis Freeman, Uber’s global head of media, told the outlet at the time.
Reportedly, Uber revealed that cannabis consumers are more prone to finish watching video ads than average consumers.
This article originally appeared on Benzinga and has been reposted with permission.
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