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The Cannabis Pre-Roll Hype In 2020 Was Real — And It’s Just The Beginning

By Benzinga Staff Writer, The Fresh Toast on

Published in Cannabis Daily

The pandemic accelerated the trend as it led to more opportunities to consume and caused conditions that likely led to increased usage.

By Andrew Ward

Market response to cannabs pre-rolls exceeded expectations in 2020.

Undeterred by the coronavirus pandemic,  sales increased nearly 50% across California, Colorado, Nevada, Oregon and Washington, according to Marijuana Business Daily citing data from Headset and LeafLink. The sector became the second-fastest growing cannabis item, only behind flower (54%).

Operators say that they expect pre-rolls to continue to perform well in 2021, in line with the rest of the market. Record Highs LeafLink noted a market share increase from 6.2% to 7.5% for pre-rolls last year.

Alex Feldman, LeafLink general manager of insights and marketing services, stated that if 2020 is any indication of seasonal performance, then a slight spring dip could give way to a “potentially large increase” during the fall as post-harvest supplies arrive.

 

But market performance can’t be isolated from the pandemic’s influence, according to Headset analyst Cooper Ashley, citing how pre-rolls were dealt a blow early in the pandemic.

The five states mentioned above saw market shares drop 17% for the items, going from 10.5% in February to an 8.7% share in April.

Since then, strong month-over-month growth propelled the sector to new heights — a 10.8% market share in October.

“As we move into the warmer months of the year and as life moves back towards a post-COVID ‘normal’ it would make sense for pre-roll sales to increase,” Ashley forecasted, also noting a shift in buying to larger package sizes. 2021’s Market Surge David Farris, VP of sales and marketing at Las Vegas’ Planet 13 Holdings Inc. (OTCQX:PLNHF), noted a shift in customer purchasing, with larger pre-roll orders becoming the norm.

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