The pandemic accelerated the trend as it led to more opportunities to consume and caused conditions that likely led to increased usage.
By Andrew Ward
Market response to cannabs pre-rolls exceeded expectations in 2020.
Undeterred by the coronavirus pandemic, sales increased nearly 50% across California, Colorado, Nevada, Oregon and Washington, according to Marijuana Business Daily citing data from Headset and LeafLink. The sector became the second-fastest growing cannabis item, only behind flower (54%).
Operators say that they expect pre-rolls to continue to perform well in 2021, in line with the rest of the market. Record Highs LeafLink noted a market share increase from 6.2% to 7.5% for pre-rolls last year.
Alex Feldman, LeafLink general manager of insights and marketing services, stated that if 2020 is any indication of seasonal performance, then a slight spring dip could give way to a “potentially large increase” during the fall as post-harvest supplies arrive.
But market performance can’t be isolated from the pandemic’s influence, according to Headset analyst Cooper Ashley, citing how pre-rolls were dealt a blow early in the pandemic.
The five states mentioned above saw market shares drop 17% for the items, going from 10.5% in February to an 8.7% share in April.
Since then, strong month-over-month growth propelled the sector to new heights — a 10.8% market share in October.
“As we move into the warmer months of the year and as life moves back towards a post-COVID ‘normal’ it would make sense for pre-roll sales to increase,” Ashley forecasted, also noting a shift in buying to larger package sizes. 2021’s Market Surge David Farris, VP of sales and marketing at Las Vegas’ Planet 13 Holdings Inc. (OTCQX:PLNHF), noted a shift in customer purchasing, with larger pre-roll orders becoming the norm.