(UPI) A retailer is turning heads online -- and hoping to turn heads on the beach -- with an unusual new garment: the "Jeado," blue jean swim briefs for men.
The swimsuit, available from online retailer Shinesy, is designed to resemble a drastically cut-down pair of jeans.
The website acknowledges the $39.99 garment might not be to everyone's aesthetic tastes.
"It is like eating a bag of chips in church. Everyone looks over at you with disgust, but deep down they want some, too," the product description reads.
The website also offers a faux-denim one-piece swimsuit for women that resembles a pair of overalls sans pant-legs.Copyright 2019 by United Press International