Entertainment

/

ArcaMax

Johnny Depp trial is driving a new online economy. This ex-LA prosecutor is all in

Anousha Sakoui, Los Angeles Times on

Published in Entertainment News

The mother of two first posted a video (unboxing an iPhone) on her YouTube channel in 2015 from Manhattan Beach. In 2017, she told her followers she had quit her job in the high-pressure D.A. office to start an online legal consulting business. But then the pandemic presented a new opportunity.

Her family had moved to Nashville, Tennessee, after her dentist husband closed his L.A. practice in 2020, in search of a home with an acre of land and good internet, she says.

Back in 2020 she had a podcast aimed at helping small online businesses navigate the federal government's Paycheck Protection Program. But the uncertainty of the COVID-19 crisis led her to spend more time feeding online interest where pop culture intersects the law.

With an approachable, informal breakdown of major legal battles involving Britney Spears' conservatorship and reality TV stars Erika Jayne and Tom Girardi, her channel had fans flocking to it.

Her appeal is her approachability, says Eddie Pietzak, director of talent at Semaphore, who manages brand deals for Baker.

"She's becoming the face of pop culture legal commentary," Pietzak says. "Who doesn't look like a traditional attorney, who's that stuffy old white guy from a law firm."

 

She enjoys breaking down complex stories for her audience, Baker says. And when it comes to picking which cases to cover, she sticks to what she knows and finds interesting.

"I'm not a journalist, I'm a legal analyst," Baker says. "I make sure I'm interested and it's something I can actually lend analysis to in a helpful way."

Her channel was growing steadily before the Depp-Heard case, adding a few thousand subscribers every week, according to analytics firm Social Blade. Then the former Hollywood couple's trial started in April, and the growth became exponential.

Baker had around 200,000 subscribers before the trial started on April 11, but that has more than doubled. From April 22 to May 19, her YouTube channel had 1,540% more views — 20.7 million views in 28 days.

...continued

swipe to next page
©2022 Los Angeles Times. Visit latimes.com. Distributed by Tribune Content Agency, LLC.

Comments

blog comments powered by Disqus