Why Telemundo is launching a Latino-focused programming hub on Peacock

Meg James, Los Angeles Times on

Published in Entertainment News

LOS ANGELES — Seeking to broaden the appeal of its streaming service Peacock, NBCUniversal said Thursday said it plans to launch a Latino-focused programming hub, Tplus, on the platform.

The new offering, which is scheduled to launch this fall on Peacock, is designed to be a digital extension of NBCUniversal's popular Spanish-language television network, Telemundo.

But with younger consumers increasingly turning to online sources for news, sports and entertainment, NBCUniversal has been forced to rethink its Latino-focused programming strategy.

Telemundo's business also has been affected by demographic shifts, including a growing number of younger audiences who don't speak Spanish as their primary language.

The Comcast-owned company also recognizes that Latinos make up one of the largest and most valuable demographics for marketers, so it is under pressure to boost its offerings to compete with such mainstream video services as Hulu and Netflix.

The new programming channel will be available on Peacock's premium tier, which costs $4.99 a month, potentially giving NBCUniversal's 18-month-old streaming service a lift.


The autumn launch of Tplus will coincide with one of NBCUniversal's marquee sports events: Telemundo's broadcast of FIFA's 2022 World Cup from Qatar. Because audiences often find the Spanish-language World Cup coverage to be more thrilling than English-language broadcasts, NBCUniversal's ability to stream Telemundo's World Cup coverage on Peacock could serve as a hook for new subscribers.

Telemundo and Peacock will provide Spanish-language coverage of the World Cup in the U.S.; Fox Sports has rights from FIFA to the English-language broadcasts.

Peacock already offers Telemundo's Spanish-language programming, a mix of telenovelas, children's programming and dubbed TV shows and movies like "Die Hard" and "The Forbidden Kingdom."

But Tplus is expected to amplify such efforts with a "significant expansion of Spanish-language titles on the service," NBCUniversal said in a statement, adding that it will include such popular programs as "Café con Aroma de Mujer," "Yo Soy Betty la Fea" and "Malverde."


swipe to next page
©2022 Los Angeles Times. Visit at latimes.com. Distributed by Tribune Content Agency, LLC.