Comcast's NBCUniversal will launch its Peacock streaming service on Wednesday, giving consumers something else to binge on while staying at home during the pandemic.
But there's a good chance you know little or nothing about Peacock, a late entrant into the crowded streaming market dominated by Netflix and Hulu. As of mid-June, fewer than 27% of people had heard of Peacock, just above Quibi's 25% and far below Netflix's 93%, according to a Variety/YouGov poll.
So here's what you need to know about Peacock -- which though named for NBC's iconic symbol, doesn't use the actual emblem in its own logo.
Where can I find it?
If you're a Comcast Xfinity TV and internet customer, you already have access to Peacock. The Philadelphia cable giant soft-launched the service to millions of its customers in mid-April. If you have the X1 platform or Flex streaming device, say "Peacock" into your voice remote to launch the application.
For everyone else, Peacock launches Wednesday on the web, smartphones and internet-connected TVs. It can be downloaded on devices from Apple, Cox, Google, LG, Microsoft Xbox and Vizio. Sony's Playstation 4 will carry Peacock starting the week of July 20.
But NBCUniversal still hasn't struck a deal with Roku and Amazon to make Peacock available on those streaming players. And those two companies control 70% of the U.S. streaming device market as of early 2020, the Wall Street Journal reported.
How much does it cost?
Peacock offers three options ranging from free to $10 per month.
The Premium version, with more than 20,000 hours of movies and shows, is available for $5 per month with advertisements. If you can't stand commercials, you can pay $10 per month for an ad-free version. The Premium version with ads is available for Xfinity and Cox customers at no additional cost.