How You Should Vote This November

Cliff Ennico on

Here it comes ... another contentious election season.

At the top of the ticket is a choice between two presidential candidates who don't exactly inspire people or represent the best America can produce (hmmm ... call it deja vu; I seem to recall we've been in this situation before).

At the bottom of the ticket are a whole bunch of people you don't know anything about running for state and local office.

And in between, millions, if not billions, of dollars are being spent on political ads and other media trying to get you to change your mind, which is probably already made up.

No question there's got to be a better way to do this.

But at the end of the day, you do have to make a decision between now and Nov. 3 about who you are going to vote for.


Keeping in mind this is a column about small business, not politics, I have some ideas about that.

In fact, if you keep reading, I will tell you who I plan to vote for this year.

But first, a general observation: People have a nasty tendency to vote against, rather than for, when they are in the voting booth. An elected official told me many years ago how this works, and I will never forget his words: "Cliff, let's say we meet on a street corner and we discuss 10 topics. They can be about anything -- politics, sports, the weather. We agree on 9 of these topics but disagree -- sharply -- on the 10th. We part company and don't see each other for a while. A year from now, we see each other walking down the street. Which of those 10 topics are we going to remember?"

His point was that it doesn't matter how much you agree with a candidate's views; if there's even one point of significant disagreement, that's all you are likely to remember when you're actually voting.


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