Before You Sell Your Website: Part 2 of 2
If you have spent years building a successful business on your website and social media pages, sooner or later you will think about selling it. But selling a web-based business is different -- a lot different -- from selling a brick-and-mortar business.
Here is a checklist of the things you should be doing to get your website ready for sale.
Assemble the Puzzle Pieces. In last week's column, I described the process of selling a website as akin to picking up and moving a jigsaw puzzle once it's finished. Some parts may fall off during the process, and the whole thing could collapse if you're not prepared.
You should have lists of the following put together before you start looking for buyers or a website broker:
--Your domain names (and all extensions you own).
--The date(s) on which your domain name(s) will expire, and the name and contact information of the website hosting service.
--All social media accounts tied to your website (for example, Twitter, YouTube, Facebook, LinkedIn, Instagram, Pinterest, Gmail and Google+).
--All email addresses tied to your website (including any Gmail or Hotmail accounts that use the website name).
--All trademarks and trade names associated with the website, even if they are not formally registered.
--All files, content, code, components and other material comprising the website and its look, feel and functionality; textual material; posts; reviews; graphics; icons; menus; button bars; layouts; pictures; Java and ActiveX programs; multimedia files; HTML code; user interfaces; database interfaces; interfaces to third-party resources; scripts; source code; object code; software; metatags; and links.