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A Really Great Book and a Really Fine Wine

Cliff Ennico on

In my 38 years of representing entrepreneurial companies and small businesses, I have learned there are three essential business skills everyone needs to master if they are to grow a business of their own:

--Selling.

--Bookkeeping

--Negotiating.

(OK, if you're a lawyer or some other professional, add client management as a fourth.)

If you're looking to raise money from investors, negotiating is the most important business skill of all, and probably the hardest to do, for a number of reasons:

--Sponsored Video--

--It is stressful.

--It can be confrontational.

--Often there are winners and losers.

Thousands of books have been written on negotiating, including one by our current president. Even yours truly has weighed in on this topic with a popular YouTube video (www.youtube.com/watch?v=camtt3FFpRw).

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