Dealing With Fear When Starting a Business

Cliff Ennico on

I was burned out from working for a large firm, but I was absolutely terrified of going off on my own. Would the clients be there? How would I get the word out? How long would it take before I could pay overhead expenses?

More importantly, how would my spouse, parents and other family members look at me? How would they adjust to the fact that Cliff was now a small-town attorney working out of the house in his bathrobe, no longer a "master of the universe"?

As it happened, almost all of my fears were unfounded, and I have enjoyed being on my own more than I ever did working on Wall Street.

I think this reader needs a little help from someone in his age group -- perhaps a SCORE counselor ( or career coach. The likelihood this reader, given his situation, will find a corporate job is close to zero, and it doesn't sound as if he's willing or able to retire. Simply put, he has to find some way to earn a living.

This reader needs to find something to do he is so passionate about that he won't even feel the fear. In my case, my desire to work with entrepreneurs and small-business owners, giving them the same level of service I gave the Wall Street investment banks at an affordable price and being part of their success, was what got me over my fear of failure. Being a shopkeeper clearly wasn't enough for this reader.


A useful trick -- if you can psych yourself into it -- is to turn fear from an obstacle into a strength. There have been times in my career when I intentionally took on a project I wasn't sure I could do, burning my bridges behind me so that the only way out was forward. When you commit yourself 100 percent to something, you usually do see solutions to problems that seemed insurmountable when you were contemplating them from a safe distance. But without total immersion in the project, you can't see them.

Find a mountain worth climbing, and then start putting one hand over the other until you are too far up to turn back safely. Trust me, the handholds will be there when you need them.

And if you don't see them right away, the prospect of a 1,000-foot drop will surely motivate you to find them.

Cliff Ennico ( is a syndicated columnist, author and former host of the PBS television series "Money Hunt." This column is no substitute for legal, tax or financial advice, which can be furnished only by a qualified professional licensed in your state. To find out more about Cliff Ennico and other Creators Syndicate writers and cartoonists, visit our webpage at



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