Increasing Productivity

Zig Ziglar on

Job training in America is multibillion-dollar industry. Everyone is interested in cutting costs and increasing productivity. Years ago, the famous Hawthorne Study was conducted in New Orleans, Louisiana. The objective was to increase productivity. By turning the factory lights brighter, productivity increased. Later, by turning down the lights, productivity again went up.

Most training will temporarily increase productivity, but until we deal with the individual worker and his or her assigned skill, any increase in productivity will be temporary. What an employee does off the job does have a bearing on how he or she performs on the job. There is a simple three-step formula that we've been using for years that works to maintain increases in productivity.

First, we look at the individual. He or she must have the right attitude, work ethic and character base. If the person has all three qualifications, this is first step toward increasing productivity. Second, that individual then is taught the necessary skills. You can have a great attitude, but if you don't know how to run the machine or use your problem-solving skills, you're going to be inept at your job, decreasing productivity.

If you've got the right person for the job and he or she has acquired the necessary skills, it's time to take the third step in maintaining worker productivity, which is often the most overlooked yet crucial last step. The key to a permanent increase in productivity is reinforcement. In short, for the entire training program to remain effective, regular reinforcement sessions are necessary in maintaining that increase in productivity. Otherwise, we lose our enthusiasm and lose sight of our goals.


Take this three-step approach, and I'll see you at the top!


To find out more about Zig Ziglar and read features by other Creators Syndicate writers and cartoonists, visit the Creators Syndicate web page at




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