Michael Dell: To remain successful, Dell Technologies must 'be bold'

Kara Carlson, Austin American-Statesman on

Published in Business News

"We have to continue to solve the unsolved problems that customers have. We have to really listen and understand what those needs are," Michael Dell said. "We have to be bold in our reinvention and our investments for the future."

The company has in many ways been a winner during the coronavirus pandemic, with strong demand and revenue growth as more people work and learn from home.

Jeff Clarke, Dell Technologies' co-chief operating officer, said the company will be focused on three areas of modernization moving forward. The first will be modernizing how Dell builds on-demand edge technology that allows customers to consume technology and services on demand. The second will be modernizing development capabilities and product delivery capabilities, especially in software and cloud technology. The third area of focus will be on how to bring a cloud-as-a-service model to organizations.

Clarke said the pandemic has forced Dell Technologies to ask itself how it can help customers in new ways. It also has brought to the forefront how complex IT issues can be, and how prevalent security and cybersecurity threats are.

"The pandemic has forced all of us to figure out how to work differently. Our customers have had to reinvent their business, and as a result we're trying to bring a digital experience to their customers," Clarke said.

Chuck Whitten, Dell Technologies' other co-chief operating officer, said the company's core business remains critical, and that Dell won't wander into places it "doesn't have a right to win."

More: Dell Technologies sees growth boom in spite of pandemic, chip shortage

"Much of the growth of IT is built on the foundation now of our core business. You can't have AI or smart cities, you can't have a telecom revolution, you can't have a data revolution, unless you have modern computer storage and modern IT platforms'" he said. "Winning in our core business gives us a right to go disrupt adjacent markets and build new growth markets."


The company also announced a number of products — from laptops to data platforms — that can be enhanced with edge technology.

"Let's say you're into AI, drug discovery or you're into autonomous transportation, or you're into the metaverse or the blockchain. All these things have one thing in common, and that is an enormous amount of data, and the amount of data in the world just keeps growing," Michael Dell said.

The company also announced plans for new telecom software and 5G technology designed to support the growth of data from an increasingly widespread 5G ecosystem. The company's new software will be designed to help telecommunications carriers manage the computers in their networks. Dell Technologies already also makes hardware that is used in these types of networks.

The new products add to the company's as-a-service strategy and goal of being a one-stop provider for on-demand technology capable of changing as needed for the evolving business environment.

Michael Dell said the key to innovation and solving unsolved problems is listening to customers' needs and being bold in reinventing and investing in the future.

"Companies like ours really exist to solve those future problems. If we're successful doing that, we'll be around for the next 37 years and beyond," Dell said. "If we don't do that, we'll be gone."

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