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Hummer EVs to influence GMC's future buying process

Jamie L. LaReau, Detroit Free Press on

Published in Business News

Consumers looking to buy the new GMC Hummer EV pickup or SUV will be doing it online with minimal dealer involvement, directly from General Motors, for at least the next two years.

After that, the retail shopping experience will "evolve" as GM rolls out more electric vehicles.

The vehicles will make it to GMC dealership showrooms eventually, but even then, the buying process will change, said Phil Brook, vice president of marketing for Buick and GMC.

"There’s no doubt about that," Brook told the Free Press, though he declined to offer further details.

"This vehicle allows us to take a different approach," Brook said. "The market is evolving and changing and we’re changing, but we are working through the dealers. We see our dealers as a huge competitive advantage for us."

Get in line

 

GMC revealed the 2024 Hummer EV SUV Saturday evening during the NCAA’s Final Four basketball tournament in a new commercial film narrated by NBA star LeBron James.

When production begins on the SUV in early 2023, the Edition 1 will start at $105,595. It will have an expected range of 300 miles on a full charge, GM said in a statement.

When equipped with the Extreme Off-Road Pack, the SUV jumps to $110,595, with an expected range of 280 miles on a full charge. GM has not disclosed which plant will build the Hummer SUV.

But the process for consumers to order a Hummer EV SUV Edition 1 is the same as that used when GMC revealed the Hummer EV pickup in October.

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