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GM's Detroit-Hamtramck Assembly plant renamed 'Factory ZERO' amid shift to all-electric

By Jamie L. Lareau, Detroit Free Press on

Published in Business News

DETROIT - The iconic General Motors factory that straddles two cities is getting a new moniker as GM turns it into its most modern plant in the country.

Detroit-Hamtramck Assembly will now be Factory ZERO, serving as the "launchpad" for GM's multi-brand EV strategy, GM said Friday.

"Factory ZERO is the next battleground in the EV race and will be GM's flagship assembly plant in our journey to an all-electric future," said Gerald Johnson, GM executive vice president of Global Manufacturing. "The electric trucks and SUVs that will be built here will help transform GM and the automotive industry."

The new name isn't a surprise. As the Free Press reported in July, GM insiders have been calling the Detroit-Hamtramck plant "Factory Zero" for some time now. That's because it will be building only zero-emissions vehicles by 2023.

Future products and jobs

GM has touted its "zero, zero, zero" mission for the last several years. It envisions a world with zero crashes, zero emissions and zero congestion.

 

To that end, GM is investing $2.2 billion in the 35-year-old factory to build all-electric vehicles there starting late next year. It's GM's single largest investment in a plant in the automaker's history.

The investment was a big win by the UAW in last year's contract negotiations after GM had threatened to shutter the facility in late 2018.

GM built the last of its internal combustion vehicles there early this year. The last Cadillac CT6 sedan rolled off the line on Jan. 24 and the final Chevrolet Impala sedan on Feb. 27.

GM plans to build a GMC Hummer electric pickup there. GM will reveal that vehicle next week and it will go on sale later next year. GM will also make the self-driving Cruise Origin EV along with other new EVs at Factory Zero.

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