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CBD gummies are selling fast in stressful times: What to know as demand surges

By Phoebe Wall Howard, Detroit Free Press on

Published in Business News

Mommies and daddies, faced with balancing work and teaching children at home amid a pandemic that shows no signs of going away, are finding a new stress management strategy: Gummy snacks made with CBD oil.

"It is a great tool for parents because it has a calming effect," said Rob Nusbaum, a founding partner of Michigan-based Pincanna. "Homeschooling is a very stressful job when you're a parent and not a teacher."

And this is why products with CBD, which is short for cannabidiol, are rapidly growing in popularity.

While they did not provide sales figures, companies selling CBD gummies say they've seen strong sales in 2020 as other businesses struggle.

Anxiety related to COVID-19 is a key reason people are shopping for gummy snacks, Nusbam told the Free Press. "We launched our brand of gummies just a few weeks ago and loaded the store up and we're just about out of them. Edibles in general, and gummies in particular, make up a high percentage of our sales, especially in Michigan. This is a great tool for parents."

His company store in Kalkaska, Mich., sells various products under different brands. Pincanna grows its cannabis plants in Pinconning, Mich., in a 135,000-square-foot facility, which allows for state-of-the art cultivation and processing.

 

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The most rapidly selling gummy products have the smallest amount of THC, less than .03% of the property found in marijuana, so it's not enough to make someone euphoric but it is enough to strip away anxiety and chronic pain, Nusbaum explained. Repeat clients include patients with Parkinson's disease, multiple sclerosis, epilepsy and inflammation.

Gummies with that slight amount of THC, which grows naturally in the plant, can be purchased legally now. In 2018, the federal Farm Bill legalized hemp-derived CBD with no more than 0.3% THC.

Darren McCarty, the former Stanley Cup-winning Detroit Red Wing, said people wanting to move away from Xanax and other antidepressants often ask him about CBD gummies and products he is creating to sell in collaboration with Pincanna.

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