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Caribou Coffee debuts ready-to-drink coffee line

Matthew Niksa, Star Tribune (Minneapolis) on

Published in Business News

MINNEAPOLIS -- Caribou Coffee is introducing the first flavor of its ready-to-drink coffee line this week.

Starting Thursday, the Brooklyn Center, Minn.,-based coffeehouse chain will offer an 11.5-ounce can of cold brew black coffee for $3.49 at its approximately 300 company-owned locations in the U.S.

The chain later this year will introduce a ready-to-drink coffee flavored with cream and sugar and one flavored with vanilla and cream. Both will also be 11.5-ounce cans that are priced at $3.49.

The ready-to-drink line will feature a tweaked design of the Caribou Coffee logo. Caribou's line of coffee cans will compete with Starbucks' and Dunkin' Donuts, both of which already sell ready-to-drink coffee cans.

Dunkin' Donuts introduced its first canned coffee beverage for sale in retail locations in September 2018.

Starbucks partnered with PepsiCo to launch its first ready-to-drink product in the 1990s, now offers more than 50 ready-to-drink coffee beverages and leads the market in sales.

 

Caribou, a unit of JAB Holding Co., has 286 locations in Minnesota, 44 of which are in Minneapolis and St. Paul, according to its website.

(c)2019 Star Tribune (Minneapolis)

Visit the Star Tribune (Minneapolis) at www.startribune.com

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