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Burger King serving up plant-based Impossible Whoppers in more markets

Rob Wile, Miami Herald on

Published in Business News

MIAMI -- Where's the beef? Not in these burgers.

Miami-based Burger King began serving the all-plant Impossible Burger, which, of course, it's calling the Impossible Whopper, Tuesday at 113 locations across Miami-Dade and Broward counties.

These Whoppers consist of a patty made from plant ingredients, topped with tomatoes and onions, lettuce, mayonnaise, ketchup and pickles on a toasted sesame seed bun.

In an interview with CNN in April, Chris Finazzo, president of Burger King North America, said the Impossible Whopper is designed to "give somebody who wants to eat a burger every day, but doesn't necessarily want to eat beef everyday, permission to come into the restaurants more frequently."

The roll-out comes after a successful test at multiple locations in St. Louis.

Columbus, Ga., and Montgomery, Ala., burger lovers also got to order the Impossible Whopper starting Tuesday. The plan is to eventually roll them out nationwide.

 

Impossible Foods is the main rival to Beyond Meat, which achieved a $4 billion valuation after it debuted on the NASDAQ exchange last week.

On Monday, Redwood City, Calif.-based impossible announced it had raised $300 million.

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