John Caulfield, who served from 2011 to 2014 as head of the U.S. Interests Section in Havana, which took the place of an embassy until relations were restored, said the public perception will be, "Oh, we can't go to Cuba anymore." In fact, Americans can still travel there, he noted, but it will be more complicated.
The new rules require American travelers to engage in activity that will "enhance contact with the Cuban people, support civil society in Cuba, or promote the Cuban people's independence from Cuban authorities," the Treasury Department said.
That would include renting rooms in private Cuban bed-and-breakfasts that have sprung up since the restoration of relations or dining in privately owned restaurants, the so-called paladares, which have also multiplied in recent years.
The official who briefed reporters emphasized that U.S. authorities would police potential violations of the new rules but acknowledged: "I wouldn't expect to see (a Treasury agent) at every border point."
American travelers to Cuba will still be allowed to bring back a limited amount of rum and cigars as long as they obey the other travel restrictions, the official said.
The new regulations for businesses are murkier. U.S. businesses cannot engage in financial transactions with or export products to entities with military ties. The State Department is producing a list of off-limit people and enterprises.
Trump in June traveled to Miami's Little Havana neighborhood -- the last, diminished bastion for anti-Castro fervor -- to announce his intention to roll back the steps Obama had taken to improve relations with Cuba. More recently, administration officials have blasted Cuban authorities for human rights violations that they say repress the Cuban people.
The administration has also confronted a series of mysterious acoustic attacks on U.S. personnel stationed in Cuba. Washington says 24 people have reported injury or illness and has withdrawn about half the U.S. diplomatic staff from Havana. The U.S. also has expelled 17 Cuban diplomats from Washington. Officials said the new rules announced Wednesday had nothing to do with the purported attacks, which Cuba has denied any role in.
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