Video content could account for over 80% of all web traffic by the end of 2021. With video content, you can develop the best marketing strategy possible. You can engage and entertain consumers before attracting them to your business.
Otherwise, your competitors might get the opportunity to reach your would-be customers before you get the chance.
Here are five video marketing trends you can use for success this year. Developing evergreen content will help you engage customers year-round.
Then, you can boost brand awareness, website traffic, leads, and sales with ease.
Entertain your audience with an innovative marketing strategy using video content today!
1. Live Streams
Creating live streams is a great way to interact with consumers in real-time. You can also use live videos to leverage the fear of missing out (FOMO). Consumers will want to view your videos before the live stream ends.
Consider using live streams as you follow these video marketing trends. You can use social media platforms like Instagram to get started.
Let consumers know when you’re scheduling a live stream. Create a countdown to get them excited, too. You can even tease a little bit of your content.
Then, use live streams to engage your audience. Answer their questions. Live streams will help you show consumers you’re able to help.
2. User-Generated Content
Many consumers rely on information from their peers when they shop. It’s not enough to read online reviews, though. Many people want to see consumers interact with products to learn more before they shop themselves.
Use a branded hashtag and encourage consumers to show off your products. Then, share their posts!
You can use user-generated content (UGC) as evergreen content. If you ever run out of branded content, you can use UGC instead.
3. Educational Videos
About 96% of people say they’ve watched explainer videos to learn more about products and services. Another 79% say a brand video has convinced them to make a purchase. In fact, about 40% say videos increase their chances of making a purchase.
About 74% of millennials find videos helpful when comparison shopping, too.
Create helpful, educational videos as part of your innovative marketing strategy. You can use video marketing cards to create an online brochure as well. Educating consumers could encourage them to try your product.
4. Interactive AR Content
Augmented reality (AR) and virtual reality (VR) content are gaining popularity, too. Consumers use IKEA and Amazon to see products in their own homes. They can visualize products without visiting stores.
You can use interactive VR content to develop the best marketing strategy possible.
5. Shoppable Videos
Use shoppable video posts as part of your social media marketing strategy.
Consumers can click on a post to purchase your product without leaving a social media app. You can streamline the user experience to boost sales.
Start Rolling: 5 Video Marketing Trends for Success in 2021
Make the most of these video marketing trends this year! Following these trends will help you develop the best marketing strategy possible. You can wow customers and draw them to your products or services.
Get started with these smart marketing trends today.
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