About 53% of marketers say half or more of their budget is dedicated to lead generation. Only 35% of marketers have an established lead generation strategy, though. With a strong digital marketing strategy, you can generate leads year-round.
Then, you can boost your business to experience lasting growth and success.
What is digital marketing, exactly, and how can it help your business grow? Keep reading to find out!
After reading this guide, you can make a more informed decision with your company in mind. Read on to learn everything you need to know about marketing online today.
What Is Digital Marketing?
With most traditional marketing strategies, you can’t control who your marketing materials appear in front of. Some strategies like cold calling are also intrusive. Meanwhile, the people you reach aren’t always in the mood to shop.
With digital marketing strategies, you can choose who you appear in front of based on demographics and psychographics.
For example, you can appear in front of consumers based on the keywords they use in a search. You can specify their age, gender, and location, too.
Precise targeting will help minimize spending while improving your ROI.
Meanwhile, you can appear in front of consumers while they’re online, searching for your product or service. You could have an easier time generating sales by optimizing your timing.
Digital Marketing Strategies
You can use a mix of digital marketing strategies to develop an omnichannel marketing strategy. An omnichannel strategy will help you reach consumers at different touchpoints.
You’ll have an easier time remaining top-of-mind.
First, make sure to update your website with design and development services. Updating your website will support the rest of your marketing strategy. You can optimize your site to generate more leads and sales, too.
Then, start creating content based on the questions your customers ask online. You can create blogs, videos, infographics, and other posts for your site.
About 68% of experiences online start with a search engine.
As part of your content creation strategy, consider search engine optimization (SEO). SEO will improve your rankings on search engines. Higher search engine rankings will help you reach more consumers online.
In fact, SEO leads have an almost 15% close rate.
You can use these technical SEO services to get started.
Pay-per-click (PPC) advertising will help you boost brand awareness and website traffic, too. PPC ads are another great way to remain top-of-mind.
Once you start creating content for your website, share it through email and social media marketing. You can engage your audience and continue nurturing leads.
Why should you start using digital marketing?
With a strong marketing strategy, you can:
- Generate brand awareness and recognition
- Boost website traffic
- Establish your credibility
- Build trust and loyalty
- Generate more leads and sales
Your ROI will improve as a result. Then, you can get leagues ahead of the competition.
What Is Digital Marketing?: Your Guide to Business Success
To recap, what is digital marketing? It’s a combination of strategies that allow you to reach customers online. Consider working with a digital marketing agency to get started.
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