Building a Personal Brand on Instagram: A Quick Guide


Published in Business Articles

To build a brand on Instagram is no easy feat. Even less so when you’re talking about a personal brand, as opposed to a business one. Finding followers and getting eyes on your content while still appearing natural, relatable, and not-too-pushy is tough to achieve.

But the good news is it can be done! Whether you want to boost your platform to spread a message or attract the attention of brands for lucrative partnerships, we’ve got you covered.

Brand building can be a lengthy process, but in the end, you’ll find it’s all worth it. Read on to learn some simple tricks and tactics to master the art of social media marketing today.

Narrow Down Your Personal Branding

Before you begin building your brand, you first need to make sure you have a brand that is consistent and distinct to build. This will dictate what kind of content you post, your account’s aesthetic, and the type of followers you want to attract.

Try to find a niche if possible, and make sure you fit into it. Then make sure to keep all of your captions, pictures, stories, and videos on brand.

Keep it Consistent

When a person follows an account on Instagram, they do so for a reason. People follow accounts because they are interested in or compelled by the things that they are posting. So it stands to reason that one of the keys to finding and keeping followers is to keep your posting consistent.

If you don’t post anything for days or weeks on end, don’t be surprised if you lose followers. At the same time, it is possible to post too much so that people are tired of your content. You will need to strike a good balance; usually, around 10 times a day to your story and a couple of times a week to your grid is enough.

Keep it Quality

It’s not all about quantity, of course. Quality matters immensely here too. You need your content to be exciting and engaging enough to have people follow you and interact with your posts.

Some good tricks to boost engagement are to do Q&As on your stories, ask questions in your captions, and host competitions where your followers can win fun prizes.

Find Your Followers

To gain a good following, you’ll have to put in some work. First, make sure to add relevant hashtags to all of your posts so that people can find your content easily.

Next, it can be a good idea to collaborate with another influencer or account on Instagram with whom you share some commonalities. In this mutually beneficial arrangement, they’re exposed to your followers, and you are exposed to theirs.

Finally, there are ways to expedite the process. If you want to gain followers fast, there are ways you can purchase them. Similarly, there are tools that allow you to amass free Instagram views for your videos and stories.

Start Building Your Personal Brand Today

Building your personal brand on Instagram might take some time and effort, but with the above tips, you should eventually be able to succeed. Remember: Rome wasn’t built in a day! If you’re after more tips and tricks, check out the rest of our content.



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