If you’ve been thinking about creative ways to make money online without selling your soul on the world wide web, you’re not alone.
As lockdowns spanned from weeks to months in 2020, many companies hit the internet to salvage their businesses. In fact, the global retail trade jumped from 14 to 17 percent from 2019 to 2020 alone. This means that buying and selling products and services online is easier than ever.
If you want to sell toys online, we’ve got some great tips on how to do it. Luckily, toys are to kids, what shoes are to women, and tools are to men. Talk about an easy sell!
Here are some ways that you can sell toys online successfully.
Decide on Your Target Audience
If you want to sell any product online, the first thing you have to do is decide on your audience. Knowing this will help you in all of the subsequent decisions thereafter.
Deciding on what type of kids will be your audience will dictate what type of toys you sell and what your marketing strategies will be. You can consider their age range, their particular needs, and their geographical location, just for starters.
Additionally, you have to consider who will be paying for the toys that you sell. Your target audience is also the parent. With this in mind, your marketing strategy should appeal to the parent so that they feel inclined to buy your product for their child.
Create an Online Store
An online store is a great way to get a small business off the ground. You don’t need to pay for commercial space and you can reach a broader clientele.
You will, however, need to make your website look professional and user-friendly. This may require professional help if you are not tech-savvy. Opt for a website builder that has all of the services that you need – and don’t skimp on services!
Look at your website as an investment. It is your business’s first virtual first impression, and you want to make a good one.
For an efficient online shopping experience, ensure that your website uses SEO tools, several languages and currencies, app capabilities, and social media integration.
Research the Latest Toy Trends
If you are thinking about selling toys online, you want to sell the best ones. Best-selling toys are easy to market and they usually have a variety of options and toy styles around the same toy.
Research the latest children’s movies, TV shows, and books. From these, toy manufacturers produce plush toys, dolls, legos, puzzles, and board games, just to name a few.
If your audience is younger children, research what types of toys are beneficial for learning, stimulating creativity, and helping develop motor skills.
Include Classic Toys
Big kids (also known as adults) love memorabilia and classic toys. If you want to reach a broader audience, include these as part of your business.
Many collectors enjoy the nostalgia of toys from the 70s, 80s, and 90s. Perhaps you can find vintage items or toys that are inspired by these eras. This list will give you the option of selling new or used toys.
This is a great niche category for traditional toys, board games, puzzles, and collector’s items.
For toys like this, you’ll also want to know how to determine the value of your classic toys.
Use Social Media
Incorporating social media is vital if you are going to sell toys online.
Instagram alone has over 1 billion users and research shows that about 50 percent of people have purchased products after seeing them on Instagram.
With social media, you can create content that is tailored for your clientele and engage with your followers. Children are not allowed to use many social media platforms themselves, so you will want to tailor your content to the parents.
You can post about your products on social media and connect each platform directly to your website for easy purchasing. You can also get more personal on your social media account and create a connection with your followers.
Here are some of the ways to use social media effectively in your branding:
Post High-Quality Photos
If you are selling plush toys online, you want the quality of the toy to show in the picture.
You want your toy to stand out and you want the image to reflect its quality. If it’s a plush toy, you want the fabric and feel to pump out of the photo. Remember to use vibrant images with lots of bright colors to attract your young audience.
Include pictures of the toy from different angles. If the toy comes apart, include close-up photos of the individual parts.
Posting videos on your social media platform is a great way to connect with your audience. If you’re selling soft toys online, include a video of a child receiving the toy as a gift.
People love to watch others react and they share in that joy. It can be a video of a child unpacking the toy, or a video of the toy being pieced together. These can get children really excited.
The Bottom Line if You Want to Sell Toys Online
Selling toys online can be a great way to make extra cash – if you know how to do it right. Be sure that you know your target audience, you incorporate social media, and you use trendy as well as classic toys. For a great online shopping experience, invest in an efficient website with all of the necessary services for your shoppers.
Now you are ready to sell toys online!
If you found this article helpful, keep coming back to our awesome blog for more great online business ideas.