Take a tour of the brand new Birchbox Store with Rachel! We’ve opened our very first brick and mortar store in SoHo, and Rachel has the inside scoop on the amazing features you’ll find there. Learn about the Try Bar, Beauty Workshop, and Product Matchmaker, and watch Rachel make a personalized Birchbox for one lucky BB fan in our BYOB (Build Your Own Birchbox) room! Can't make it to the store? Visit instagram and check out #BIRCHBOXSOHO!