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Hawaii McDonald's use remote ordering

HONOLULU (UPI) -- McDonald's Restaurants of Hawaii says more than half of the chain's fast-food outlets in the state use a Texas call center to take drive-through orders.

Melanie Okazaki of McDonald's in Hawaii said the remote ordering system was first tested in 2006 and began expanding in 2007, KITV in Honolulu reported Monday.

"We want to make sure that our customers get their orders right and they get them in the most convenient way possible," Okazaki said.

She said employees at the call center in El Paso, Texas, require special training to comprehend local phrases and accents.

"It takes a little getting used to on the order-taker's side, but I think with practice, they become more and more comfortable working with our local clientele," Okazaki said.



Copyright 2008 by United Press International

This news arrived on: 06/17/2008
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Posted Comments:

06-19-2008 17:52
Garison wrote:

*Really* idiotic

This is one of the dumbest things I've ever heard. It's not only less efficient, it's more expensive!

Most people in Hawaii speak some form of Pidgin, in addition to English. (Technically, it's Creole, since Pidgin is the first language for many locals, but that's another story.) The people working in McDonald's all speak Pidgin. And yet, they decide to take the time and expense to train the employees in El Paso to understand Pidgin, instead of having a local employee take the order.

So why are they doing such a stupid thing? Simple: minimum wage is Hawaii is $7.25; in El Paso, it's $5.88.



06-19-2008 13:55
Izzy in Minneapolis wrote:

Relay ordering at Mickey D's....

Wow, I'm with Kitty--do we not want to train the person at the drive through to say: "Please drive up to window one to pay, and please follow up to window 2 to pick up your order"--I mean, is that so difficult? How outrageous!



06-19-2008 12:44
Frank wrote:



That is aboslutely stupid
unles i missed something
if so will someone fill me in .



06-19-2008 10:47
kitty wrote:



That makes absolutely no sense at all. None. I can't believe for an instant that relaying orders to Texas and back is more efficient than properly training the person at window #1 to take the order to be picked up at window #2.




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