Trivia - Do only likeable ads have good sales?

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Do only likeable ads have good sales?

Marketing experts say there is often no relationship between a TV ad's likability and sales. In fact, a company's ability to generate a strong reaction from consumers can increase product awareness. Despite the public's negative reaction to super-hunk Fabio's wooden performance in margarine TV ads in 1996, the company kept him on for a time as a spokesperson.

This news arrived on: 08/22/2008

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Posted Comments:

08-28-2008 08:35

schiznet wrote:

Likeable ads

No, ads do not have to be likeable to catch on. Some are obnoxious, some are funny, and some are just downright catchy. In my opinion, some of the ads and commercials are better than some of the programs on TV. I catch myself running around humming, or singing, little dittys that I have heard on TV without even realizing it. Keep up the good work, guys and gals.

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Do only likeable ads have good sales?

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