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If you're hungry, Jack, would you go to Burger King?

Not in Australia -- When Burger King decided to expand its operations into Australia, it found that its business name was already trademarked by a man running a small takeaway food shop. Consequently, the first Australian franchise of the Burger King Corporation, established in Perth in 1971, was branded Hungry Jack's, echoing the name and sentiment of the franchisee, Jack Cowin.



This news arrived on: 09/29/2006
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