Tech Videos / Science & Technology

Technology Set To Transform Ad Buisness Via Programmatic Buying

The programmatic buying and selling of digital advertising is set to transform the way the the ad business operates. "It is a 'sea change,'" says Beet.TV's Ashley Swartz in this wrap-up of our summit on Video Advertising and Real Time-Buying. The conference featured Rob Norman, Global Chief Digital Officer, who explains how real-time buying will transform the television business.