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Technology Set To Transform Ad Buisness Via Programmatic Buying

The programmatic buying and selling of digital advertising is set to transform the way the the ad business operates. "It is a 'sea change,'" says Beet.TV's Ashley Swartz in this wrap-up of our summit on Video Advertising and Real Time-Buying. The conference featured Rob Norman, Global Chief Digital Officer, who explains how real-time buying will transform the television business.


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