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Targeted Video Ads On Track To Grow Widely In The Future

Addressable ads or targeted digital video ads comprise about 10% of the online video ad invnetory, but that will likely grow given the efficiency in targeting, says Mike Zeman, VP Solutions or Publicis Groupe-owned VivaKi Nerve Center. Beet.TV interviewed him at the Beet.TV Video Advertising Summit in Chicago.

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