Fax machines don't hold the same sway they did in March 1995. And it's not always Derrick Rose's style to be so bold, though he has grown in that department.
Surely, though, the quiet Rose would appreciate Michael Jordan's brevity when Jordan announced his return to the Bulls from his baseball experiment with the simple fax: "I'm back."
Rose is too on Saturday, a day after turning 25, 526 days since he tore his left anterior cruciate ligament during a playoff game against the 76ers. Exhibition game or not, it's not hyperbole to suggest it's the second-biggest comeback in franchise history.
"It's going to be exciting, man," Rose said Friday.
That feeling extends to his teammates.
"You'll see a smile on his face," Jimmy Butler said. "But you'll also see one on each and every one of ours."
Rose has acknowledged the attention focused on his return. After all, he is the youngest most valuable player in NBA history and still commanded headlines throughout a 2012-13 season in which he didn't play.
But in typical workmanlike fashion, Rose has made clear such hype hasn't deterred him from his focus -- finding his game conditioning, adjusting to teammates new and old, winning. In Rose's world, sweat always trumps sensationalism.
"I can't get caught up in (the hype)," Rose said. "I know my team is behind me, my coaching staff is behind me. And if you ask anyone, I look the same. Only my confidence has changed, and I'm really knocking down my outside shot right now.
"Obviously, if I wasn't in here working or I was just BS-ing around, I would be scared. But right now, I feel like I haven't missed a step. ... This is the biggest stage that I'll probably play on in my whole career so you think I'm going to be unprepared for that? I'm prepared just knowing that I want to leave a great legacy."
Rare is the preseason game in which words like legacy are used beforehand. But Rose's story is unique, a hometown product who made good, only to alienate a segment of his local fan base with his strategic decision to skip all last season.
That decision isn't why coach Tom Thibodeau said Rose likely would play only a six- to eight-minute segment in each half. That's typical for most starters in exhibitions, particularly the first.
After not tasting the thrill of competition -- Rose doesn't play pickup games even during the offseason -- for more than 17 months, Rose is ready for anything.
"It could be two or four minutes; it doesn't matter," Rose said. "As long as I'm on the court and playing this game I've been missing, I'm just happy."
Thibodeau, who is to media hype what water is to fire, kept repeating his focus will be not only on how Rose plays with the team but how the team plays with Rose. And he scrunched up his face when asked if he had to help Rose guard against trying to do too much in his first game back.
"Nobody is going to take it easy on Derrick because he's coming back," Thibodeau said. "So if he doesn't play the way he normally does, now you can get into trouble. I don't know how long he'll be able to play. Based on what he has shown so far, he's in great shape. I want him to go out there and if he needs to come out, we'll get him out."
This same storyline will get repeated in just more than three weeks when the Bulls open the regular season in Miami against the defending champion Heat. Such is the news cycle that trails superstars.
But in quieter moments, the ones that take place in weight rooms or training rooms, Rose's teammates have seen what this return means to their franchise centerpiece.
"He's super excited," Butler said. "Look at the guy. He's putting in work. He wants to be successful. He wants to be great. He wants the team to be great. He wants to do great things for this city and this organization."
The first step of the new journey gets taken on Saturday.
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