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Adobe Primetime May Bring More Premium Programming Online

Premium video is among the most popular kind of digital programming, but Adobe believes even more of its may come online if solutions to insert ads are better. We caught up with Dan Erck, Senior Director, Ad Platform at Adobe, at the IAB Marketplace - Digital Video event this week in New York to discuss Adobe's video technology suite Adobe Primetime and the role it might play in bringing more top-tier programming to digital devices.

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