ArcaMax

News & Entertainment by Email Media Center

Marketing Resources

From the ArcaMax Advertising Update Online Marketing Newsletter

Your Complete Guide to Email Terminology

Apr 25, 2014

Here at ArcaMax, we have worked with Return Path for many years. They offer a comprehensive suite of email deliverability resources and we value their service in our business.

Recently, they released a special report called "The Ultimate Email Deliverability Glossary: Separating the Jargon from the Gibberish." Need we say more?

This ebook details important functions in the email business, including:

* How to calculate Inbox Placement Rate
* The controversial technique used by some ISPs and email receivers to thwart spammers
* Email authentication simplified
* What Sender Reputation Data (SRD) is and what those feedback emails actually look like
* Bonus graphics and charts to help you understand key terminology

You can get this resource here.

Request Info