Dave Scott is the CEO and founder of Marketfish, a technology platform for lead generation and data management. With over 20 years of marketing experience, he has served as a top-tier marketing executive for Fortune 500 companies and billion dollar organizations. Throughout his career, Dave has managed half a billion marketing dollars, and generated over 30 million marketing leads.

At ArcaMax, we are pleased to have the opportunity to work with Dave and Marketfish. We consider him to be one of the real thinkers and innovators in the online marketing world.

Recently, Dave published The New Rules of Lead Generation: Proven Strategies to Maximize Marketing ROI, a terrific book and a must-read for anyone in our industry. You can read the first chapter here on our site, BookDaily.com. As well, find out more about the book on Dave's website for the book, www.the-new-rules.com.