If you’ve spent any time at all in the email marketing world, you have probably been accused of spamming. It happens to every commercial mailer, no matter how scrupulous their permission and mailing practices may be. Consequently many marketers become too cautious in their mailing habits and are leaving money on the table .
Today we’re thrilled to be able to share an essay from “Fear and Self-Loathing in Email Marketing” by Dela Quist. Dela is the founder and CEO of Alchemy Worx, the only digital marketing agency in the UK with a 100 percent focus on email.
He addresses the fear of being branded a "spammer" head-on, discussing how to unlock the brand potential of email in terms of the key issues of concern to email marketers, such as spam, deliverability, inbox overload, subject lines, testing and measuring success.
We think you’ll find his perspectives refreshing and insightful, and are confident you’ll find plenty to apply to your business. Read Part One of “Fear and Self-Loathing in Email Marketing” now