Are you heading to NY to Ad Tech at the Javits Center?
From the ArcaMax Advertising Update Online Marketing Newsletter
Here's a useful guide for your email deliverability toolkit.
Are you heading to NY this month for Affiliate Summit East or Leadscon?
Recently we were excited to discover a couple of our ArcaMax friends featured in a newly released ebook called, "Winning Online Marketing Strategies"!
In early June, gmail changed the rules. If you mail commercially in your business and have many gmail subscribers, this is probably old news. Previously gmail's filtering process primarily focused on the sender and their recipient engagement. Mailers who had a responsive list in gmail generally hit the inbox and got good results; that is, sender reputation was the driving factor.
"Email is a 40-year-old technology that is not going away for very good reasons - it's the cockroach of the Internet."