Are you headed to Affiliate Summit East?
From the ArcaMax Advertising Update Online Marketing Newsletter
Enjoy this look back at John Wanamaker and his influence on today's advertising world. He is known for a saying most of us have heard, "Half the money I spend on advertising is wasted; the trouble is, I don't know which half."
A friend forwarded this short video over to us. Please stop and take five minutes to watch.....
The sad fact is that most online marketers don’t really test properly. They might run a split test now and then and learn a bit, but most of the critical elements in a successful ad campaign, web site, landing page, etc. don't really receive the proper scrutiny.
The evolution of marketing, summarized in 4 short paragraphs!
How should you measure a company? Read today's article for an interesting perspective....
- Affiliate Summit East in New York
- Some Marketing History about Guarantees, Pricing and Advertising
- Three Things I Learned While My Plane Crashed
- Online Marketing IS Testing
- Internet Marketing: A Revolution or More of the Same?
- How Should You Judge a Company?
- Return Path Report on Email Subject Lines
- NEW Ebook: How to Grow a Large, Productive Affiliate Program in Any Vertical
- Email Deliverability and Your Online Marketing Success
- What's Wrong with Making Money?