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From the ArcaMax Advertising Update Online Marketing Newsletter

A Critical Time for Commercial Emailers

Jul 17, 2014

In early June, gmail changed the rules. If you mail commercially in your business and have many gmail subscribers, this is probably old news. Previously gmail's filtering process primarily focused on the sender and their recipient engagement. Mailers who had a responsive list in gmail generally hit the inbox and got good results; that is, sender reputation was the driving factor.

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