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Kia Showcases Sorento in Super Bowl Ad After Record Monthly Sales

As Kia returns with a Super Bowl advertisement for the sixth straight year, Kia vice president of marketing Tim Chaney explains what messages the automaker wants to impress upon viewers in 2015. Following last year's 'Matrix' spot with actor Laurence Fishburne, this year Kia is employing actor Pierce Brosnan to showcase the 2016 Sorento, a mid-size SUV. Chaney explains what the features of the new Sorento say about the direction Kia is going in.