Reading Is Fundamental, Inc. (RIF), founded in 1966, motivates
children to read by working with them, their parents, and community
members to make reading a fun and beneficial part of everyday life.
RIF’s highest priority is reaching underserved children from birth
to age 8. Through community volunteers in every state and U.S.
territory, RIF provides 4.5 million children with 16 million new, free
books and literacy resources each year. For more information about RIF
and to access reading resources, visit RIF’s website at www.rif.org.