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Chris Lytle Tip -- Edit Your Proposals

Chris Lytle Proposal Writing Tip: I once interviewed 40-plus clients of a major Canadian corporation. "What does good look like in a written proposal?" I asked. The consensus was that conciseness is good. "Edit and summarize," they said. "Cut to the chase" came up a lot too.

Check the length of your next proposal. What words and sections could you eliminate? What if your customers demanded a one-page proposal? What vital information would make the cut?

Mark Twain said, "I didn't have time to write a short letter, so I wrote a long one instead." It takes time to edit yourself. (This tip took 25 minutes to write and rewrite.) Time-starved customers might see your conciseness as a positive point of differentiation. Don't take my word for it. Ask them the question in the second sentence of this tip. Your competitors aren't.

Click here to visit Lytle's site.



This news arrived on: 10/11/2009
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