Business

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ArcaMax

10 Ways to Kill Your Small Business

Ah, summer. A chance to lie on the beach, do some camping or outlet shopping, and ... do some big picture thinking about where your business has been and where it's going.

Getting away from the day-to-day grind and distancing yourself from your business actually helps you run your business better. I find that when I'm not spending my day ...Read more

What Licenses and Permits Do You Need to Run a Food Truck?

"My wife and I are planning to start a food truck business, but are confused about all the licenses and permits we will need to operate the truck. Do we need all the same licenses that a regular restaurant would need?"

The food truck industry has boomed in recent years and, as with any innovation in the world of business, the lawyers are ...Read more

To Advertise or Not to Advertise, an Offering of Securities

"My partners and I formed a technology startup last year. We've done a 'friends and family' round of financing and have perfected our product.

"Now we need $2 million to bring this product to market. I've been reading about the new federal rules allowing companies like ours to advertise our offering and solicit investors through the Internet,...Read more

Tips for Dealing With a Temp Agency

"I was downsized from a large corporation a couple of months ago.

"I'm excited about starting my own solo consulting practice. I've had some business cards and stationery printed out and have already lined up a couple of interviews for consulting work.

"I've also been approached by a local temporary employment agency that wants to place me ...Read more

Report from the 2015 EBay Radio Party and Conference

Last week, over 200 top-level eBay sellers attended the 12th annual eBay Radio Party and Conference in Las Vegas. This event, sponsored by the eBay Radio podcast, has become the must-attend national meetup for people who sell on eBay.

I always look forward to this event each year (my talk this year was on "Social Media Marketing and the Law")...Read more

The Graduation Speech Your Kids Really, Really Need to Hear

This column, which originally appeared in May 2009, is one of the most requested and reprinted "Succeeding in Your Business" columns, especially during graduation season.

Members of the Class of 2015:

I was sorry to hear that the reality TV star who was to have been your commencement speaker today had to bow out at the last minute. I was ...Read more

When Somebody Else Is Ghostwriting Your Social Media

"I am a social media marketing consultant. Basically, I help small businesses and others build a marketing presence on Facebook, LinkedIn, Twitter, Pinterest and other social media websites.

"Normally, I just set up the client's pages on these sites and post content to them whenever the client sends me material to post. For example, a ...Read more

A Laughing Jury Never Convicts [Part 2 of 2]

We live these days in a world of "infotainment," "marketainment" and "edutainment."

It isn't enough anymore to just give out information. Your listeners need to have their emotions manipulated -- to laugh, cry or get angry -- even though you're talking about recent developments in sales taxation.

It isn't enough anymore to just sell ...Read more

A Laughing Jury Never Convicts: Part 1 of 2

"I had the privilege of hearing you speak at last year's eBay Radio Party, and again this year at the Sellers' Conference of Online Entrepreneurs conference in Philadelphia.

"You seem like a pretty smart lawyer, and you've got lots of good information, but the best thing about you is your ability to make the audience laugh. Seriously, until I...Read more

Does Your Company Need a Policy for Transgender Employees?

The 24/7 media circus surrounding former U.S. Olympian Bruce Jenner's transition from male to female has raised several questions in employers' minds: Do we have transgender employees in our organization? If so, what are our legal obligations to them, if any?

If you are a small employer with employees in only a single state, the answer is ...Read more

When Selling on Amazon.com, Success Is Spelled 'SCOE'

Over two million Americans make a full-time or part-time living selling merchandise on Amazon.com.

Roughly 200 of them attended last week's Sellers' Conference of Online Entrepreneurs (SCOE) in Philadelphia, a semi-annual trade show focused entirely on the do's and don'ts of selling on Amazon, eBay, Etsy and other popular online retail ...Read more

Seeking an Entrepreneurial Solution to a Smelly Problem

For the past year, I have taught an MBA-level online class on entrepreneurship and small business management for a local university.

Rather than give students a traditional final exam, with multiple choice and true/false questions, I have adopted a Zen exam approach. Each question is a real-world entrepreneurial challenge that not only tests ...Read more

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