Anatole Fayking on Testing Product Market Fit for a New Startup Idea

In Chapter 9 of 16 in his 2014 Capture Your Flag interview, Internet entrepreneur Anatole Faykin answers "How Are You Learning to Better Develop Products and Build Companies Around Them?" Faykin shares how he and a friend pursued their passion for tennis and started an e-commerce company catering to people passionate about tennis. By testing product/market fit, Faykin and his partner realize there is not sufficient consumer demand for their product offering.