Chris Lytle's Success Tip: "Companies that are truly successful are different from their competitors. It gives them control over their destiny. If you are not different, your dumbest competitor will set your prices. And, the market will show you no respect." Benson P. Shapiro may live in an ivory tower as Harvard's Malcolm P. McNair Professor of Marketing, Emeritus, but his advice rings true. Answer the question: "What makes us different?" Once you've clarified that for yourself, makes sure your prospects and customers get the message over and over.
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My whole life I thought I didn't like to read, then last night while taking time to read at a snails pace, I realized I DO like to read. In school, the emphasis was always on speed and I didn't realize that's what I ...Read More
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The most profoundly life changing question I've ever asked myself was "How can I ONLY do what I love to do all day everyday?" Once I did, and followed the answers that question lead me to, everything changed.