Chris Lytle's Success Tip: "Companies that are truly successful are different from their competitors. It gives them control over their destiny. If you are not different, your dumbest competitor will set your prices. And, the market will show you no respect." Benson P. Shapiro may live in an ivory tower as Harvard's Malcolm P. McNair Professor of Marketing, Emeritus, but his advice rings true. Answer the question: "What makes us different?" Once you've clarified that for yourself, makes sure your prospects and customers get the message over and over.
More Business Success Tip
Chris Lytle Success Tip: Overheard on the driving range one afternoon: "I'm playing Pebble Beach this Friday and I figured I'd better come see you," a man said to the assistant pro. Imagine paying $380 to play at Pebble ...Read More
Chris Lytle Sales Tip: Just in case you haven't gotten around to re-reading Plato, consider this: "Self-conquest is the greatest of all victories." Plato's advice resonates 2400 years later. To triumph in sales you need to...Read More
Chris Lytle Sales Tip: Want to be more persuasive? Dale Carnegie offered this timeless advice for winning people to your way of thinking: "To get the best of a situation, avoid arguments." Selling is not about fighting ...Read More
Chris Lytle Tip -- Focus: "Chronic preoccupation" is epidemic. It means thinking about what you aren't doing rather than paying attention to what you are doing. Cell phones and wireless email now interrupt meetings and ...Read More
Chris Lytle's Success Tip: "Companies that are truly successful are different from their competitors. It gives them control over their destiny. If you are not different, your dumbest competitor will set your prices. And, ...Read More
Chris Lytle Proposal Writing Tip: I once interviewed 40-plus clients of a major Canadian corporation. "What does good look like in a written proposal?" I asked. The consensus was that conciseness is good. "Edit and ...Read More